Licensing Expo China 2026 will be held from 15 - 17 July 2025 at National Exhibition and Convention Center, Shanghai, China. This is one of the largest trade show and exhibition, connecting the most influential entertainment, character, fashion, art and corporate brand owners and agents with consumer goods manufacturers, licensees, retailers and distributors. It aims to connect IP owners and agents with manufacturers, retailers, and others across various categories. This is the meeting place for the huge potential of China licensing industry, whether you are looking to spot trends, build strategic partnerships or secure the rights to brands for your products.