ISM Middle East 2026 will be held from 15th - 17th September 2026 at Dubai World Trade Centre - DWTC in Dubai, United Arab Emirates. This is the premier B2B trade platform for the sweets and snacks industry in the MENA region. It connects global manufacturers with key regional distributors, retailers, and hospitality professionals. It showcases the latest market innovations - ranging from premium artisanal chocolates to health-conscious, plant-based snacks. It serves as a strategic hub for industry leaders to forge partnerships, explore emerging consumer trends, and tap into the high-growth markets of the Middle East, Africa, and Asia within a dynamic, business-focused environment.